Due to its clean, sugar-like taste, functionality and cost effectiveness, advantame can be used to partially replace caloric sweeteners and other high-potency sweeteners in foods and beverages while maintaining or enhancing the taste profile. Since advantame blends well with caloric and non-caloric sweeteners, it provides food and beverage companies with an opportunity to reduce calories and manage their sweetness costs. Advantame is a great flavor enhancer, enhancing many flavors such as dairy, fruit, citrus and mint. Plus, it can be used to extend chew time in chewing gum and enhance the taste of confections. It is also an excellent tool to mask off-tastes of functional ingredients such as added proteins, vitamins and minerals.